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Search results for “Google Ads”
Targeting China next as a travel metasearch brand? Be ready for the grind
07/11/2014
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5:48:55 PM
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Established metasearch brands including Kayak and Skyscanner are set to foray into China. It will be interesting to watch the development as these companies enter with contrasting market-entry strategies.
Google: The next big thing?
05/26/2014
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12:00:33 AM
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DOES Google want to own the online travel-booking market? There is contrasting evidence.
Uber’s mantra for success in China – technology supremacy + local connect
06/15/2014
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5:51:49 PM
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Traveldaily.cn Exclusive: Interview with Allen Penn, Uber’s Head of Asia Operations.
Google shows how local intent drives consumer engagement on smartphones, computers and tablets
06/04/2014
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11:16:15 AM
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The latest report from Google’s analysis arm, Think With Google, considers how local search drives consumer engagement on smartphones, computers and tablets.
Online travel giants lead next-generation app install marketing
04/29/2014
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1:14:27 AM
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HotelTonight and Hotels.com are two early adopters of mobile application install ads that provide important learnings for marketers that are just now looking to test the growing options in this area, including new ad units from Google and Twitter.
Priceline and Expedia Are Google’s Two Most Important Advertisers
05/25/2014
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9:57:04 PM
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Researcher eMarketer has just released a report on U.S. trends in digital advertising spending, but one thing isn’t changing in 2014: the Priceline Group will indisputably be the largest spender, and Expedia Inc. won’t be too far behind.
US travel marketers increasing digital ad spending as Google tweaks the rules
06/13/2012
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9:56:10 AM
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eMarketer estimates that US online leisure travel ad spend will grow 23.4% to $3.16 billion in 2012. And “Google is changing the rules” and driving up ad spend.
Google study: Online travel purchases by channel, steps taken and time period
04/17/2014
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10:44:37 AM
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With customer buying behavior constantly evolving, online travel brands are constantly tuning their approach towards purchase patterns and other factors.
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